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dividend yield measures the income return that you'll receive
on your investment. While the full return on your investment will
also include movements in the share price, the dividend yield
is useful to understand the actual cash that you'll receive as
a percentage of your outlay. In addition, it's a useful ratio
to compare against other potential share investments.
Dividend per Share
It's important to understand that the amount of dividend paid in the past is no guarantee of the level of future payments.
Note that it's important to use the value of the dividend per share after the imputation credit (if applicable) has been calculated.