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October 01 newsletter

September 2001 will be remembered for the terrorism inflicted on America's home soil. Stories of personal tragedy and heroism were conveyed through the media for many days.

However, it did not take long for the resulting economic impact to be felt. From the direct consequences of which reduced air travel is an example through to the intangible loss of consumer confidence, the Dow Jones led the rest of the world stock markets down.

This all served as a reminder to New Zealand investors that if you invest in shares; a golden rule is that it must be for the longer term. This will help you ride out unforeseen events whether political, economic or other.

An additional tool to help protect yourself against market fluctuations is to take advantage of dollar-cost averaging. This topic had been added to the site today and we hope that you find it useful.